OUR WORK | DIGITAL GAMIFICATION
DIGITAL GAMIFICATION
MasterCard Match 'Em
SPRING 2018 | NATIONAL DEPLOYMENT
Client
SCA Promotions and SCAi worked with MasterCard, as the in-house credit card for MoneyMart.
Details
MasterCard, in competition with other credit card companies, came to SCA and their digital wing, SCAi to develop an online gamification software as a marketing attachment to a potential partnership.
The Promotion
The promotion was an integrated software prioritizing gamification for customers to have the opportunity to win life-changing prizes.
Everytime someone used their MasterCard they got with their MoneyMart account, they would receive a text asking them client if they wanted to participate in an instant win scratch card game online. With client data security in mind, SCA only had two pieces of information, phone number and the card (number) being used.
The game mechanic was a digital match ’em. Pick two of the same randomized amounts and win the dollar amount shown!
Success
MasterCard successfully integrated with MoneyMart’s system. For data privacy concerns, performance data was not garnered.
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