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Auto Dealership

Promotions

Drive more traffic to your dealership and turn shoppers into buyers with digital promotions built to create excitement and urgency. From interactive games and digital vaults to Money Bag promotions and high value prizes, SCA helps dealerships offer compelling incentives backed by prize coverage, so you can create bigger offers without taking on the financial risk. Give shoppers a reason to visit, engage and buy while turning every promotion into a measurable sales opportunity.

Revolutionize Your Auto Sales: Drive Demand and Influence Consumer Behavior with Irresistible Life-Changing Incentives and Promotions!

WHY PROMOTIONAL PRODUCTS

ENGAGEMENT THAT DRIVES RESULTS

Excite Customers

Games excite customers, and SCA offers the opportunity to make your next marketing push a winner.

Drive Sales

Engagement drives sales. Game mechanics turn your marketing campaigns into profit powerhouses.

Attract Foot Traffic

Use the chance to win massive prizes as a way to get foot traffic in your location. Want online traffic? See our digital offerings.

In-Store Events

VAULTS

The ability to place a physical prize inside the transparent vault case will build excitement and increase activations. Customers try their luck with a unique code or combination — if they crack it, SCA pays the prize. It’s a showstopper that turns any retail floor or event into a destination.

MONEY BAGS

There are a multitude of game types available that utilize the Money Bags. Games such as High Five, Pick X of Y, Poker Run, Last Man Standing and so many more. Each security-sealed envelope contains the potential for a life-changing prize — and SCA covers it all.

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JACKPOT™

Customize every space available on the machine – digital reel strips, prize board and face plates. Flexible programming allows for controlled distribution of prizes or coupons on up to 16 different levels, including 7-7-7 Grand Prize covered by SCA. Completely digital using a touch-screen tablet.

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DICE ROLL

Spelling out your name or displaying the grand prize are two of the many ways you can play the Dice Roll Game. If each die lands with the winning symbol face up, the contestant wins the grand prize, and SCA pays!

Event Rebate

Customers have the opportunity to win a car or huge rebate should a specified event occur. For example, if it snows on a specific day or if a local team makes it to a championship, SCA will pay the full cost of the rebated purchases.

VIN or License Match

Attract crowds during your sales event by displaying a VIN in your showroom. If a customer’s driver’s license number matches the last six digits of the winning VIN, they win the car!

Digital Engagement

Use proximity technology to require customers be in-store on their mobile device to enter for a chance to instantly win great prizes, such as free oil changes, $500 off a vehicle purchase or even free cars for life. If incentivizing test drives is your goal, have a kiosk game running on a tablet in a branded stand that customers can use to enter to instantly win a life changing prize if they perform a test drive.

Direct Mail

Include an entry code or posted winning number onto a direct mail piece, driving consumers to your dealership to try and instant win a new vehicle. Use incentive based sales differential to stand out.

Introducing

Universal Jackpot

Direct Mail & Digital Promotion Perfect for Getting Test Drives »

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External Events

Sports Sponsorships

Gain visibility in your community by sponsoring your local team with an exciting on-field promotion. Offer fans a chance to win a new car with successful field goal kick, half-court shot, hockey shot, or any type of sports skill promotion.

Hole-in-One

Offer a new car or cash prize at your next golf event. SCA’s hole-in-one coverage includes unlimited grand prize payouts, $500 cash prizes on additional par 3 holes, and a tee sign. Hole-in-one promotions make headlines and generate brand awareness.

Employee Sales Incentives

Tagged VIN Promotions

What if you offered your sales team a bonus of $10,000 or more? SCA picks a VIN at random from your inventory. If the winning VIN belonged to a vehicle that was sold during the promotion, one lucky sales rep walks away with a pile of cash!

Digital Engagement

Add a little fun to your sales environment by running a custom sports fantasy, bracket or draft contest. If educating your team is a priority, run an educational game that teaches your team about the product and services of your group while awarding prizes.

Super SPIF

Employees choose one Money Bag™ supplied by SCA. If the employee picks the bag with the winning message he or she wins the bonus! Secondary prizes can also be awarded. Game types can be simple or custom-made.

Use Gift Cards to Drive Sales Performance with SCA.

“Showcasing our vehicles on ice during the 20 minute breaks has not only increased our dealership’s awareness and set us apart from the competition, but we are now selling five times as many vehicles as before. People stop and take note when there is an exciting chance to win a new vehicle!”

McDonald Automotive

“Customers brought our mailers to the store to see if the number matched the winning number. We saw a 40% increase in inventory sold during the 60-day program, and a Texas man took home the $25,000 grand prize.”

Heartland Furniture Outlet

Auto Dealership Promotions

Hop In, We'll Drive!

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