Football Promotions
Win Over Fans. SCA Covers the Risk.
SCA Promotions has been the silent partner behind some of the most memorable moments in football for over 40 years. From kickoff return rebates to million-dollar field goal challenges — we help teams, sponsors, and retailers turn fan passion into unforgettable promotions.
Trusted by Teams, Sponsors & Retailers
Football's Promotions Partner
SCA has been trusted by teams and sponsors since our founding nearly 40 years ago. We increase the value of your sponsorships by adding fan interaction, digital engagement, and fantasy gamification to the event. SCA’s promotions have been featured in the largest championships and nationwide media — and have even been referenced by the White House.
Stand out as a sponsor with SCA. We help your brand connect with fans by adding experiential and gamified components to your event on game day.
Football Promotion Solutions
Every Play in the Playbook
SCA offers a complete suite of football promotional solutions for teams, sponsors, retailers, and media — covering every moment of the season from pre-season ticket sales through the championship game.
Kickoff Return Rebate
If the opening or second-half kickoff is returned for a touchdown, all eligible contestants win big. SCA covers the prize — you cover the field.
Target Throw
Invite a fan on the field to throw a football through a target. If they succeed, they win the grand prize and your brand wins the recognition.
Score Prediction
Fans predict the final score of the big game. Correct predictions win life-changing prizes covered by SCA. Drive digital engagement all week long.
Digital Instant Win
A suite of instant-win and fantasy games, all responsive and playable on any web-enabled device. Collect fan data while delivering prizes.
NFL Draft Match
When a fan correctly predicts the pre-determined number of first-round draft selections, they win a life-changing prize. SCA runs the full platform.
Event Rebates
Drive sales by giving consumers a chance to have their purchases refunded based on a game outcome. SCA calculates odds, covers the risk, pays the prize.
Athlete Performance Incentives
Extend a bonus to an athlete or team whenever specified performance goals are met. SCA has administered over $100M in incentive programs for NFL, MLB, PGA, NBA.
Early Bird Ticket Sales
Use gamification to incentivize early ticket sales and reward your most loyal fans. Drive renewals and attract new ticket holders with prize-backed offers.
Kickoff Return Promotions
The Play That Changes Everything
One of SCA’s most iconic football promotion types — the kickoff return rebate. If the opening or second-half kickoff is returned for a touchdown, all eligible contestants win big. SCA covers the full prize payout, turning a game-day moment into a viral marketing event.
SCA provided prize coverage for eight separate clients’ kickoff return promotions for Super Bowl XLVIII alone — paying out over $800,000 when the second-half kickoff was returned for a touchdown.
$800K+
Paid Out — Super Bowl XLVIII
8
Simultaneous Client Campaigns
On-Field Promotions
Halftime. Life-Changing Prizes.
SCA’s on-field promotions turn halftime into a highlight reel moment. Whether it’s a fan throwing through a target for a new truck or predicting the exact score for $1,000,000 — SCA covers the prize, handles all administration, and lets the moment speak for itself.
Target Throw
Fans throw a football through a branded target for cash, vehicles, or season tickets. SCA covers up to $1 billion in prize value.
Score Prediction
Fans predict the score all week. One correct guess wins the grand prize. Drives digital engagement from Monday to Sunday.
Tanya Mathis | Marketing Director, SCA Promotions
Event-Based Rebates
Your Team Wins. Customers Get Paid.
Drive sales by giving consumers a chance to have their purchases refunded based on a game outcome. Create customer and community excitement around your brand with limited budgetary risk. SCA calculates the odds, secures the coverage, and pays the prize if the trigger fires.
Retailers across the country have used football event rebates to deliver their best sales months ever — backed entirely by SCA’s prize coverage.
Championship Rebates
Offer a full refund if your local team wins the big game. SCA covers the payout. You get the community buzz and the sales surge.
Kickoff Trigger Rebates
Tie your rebate to a specific game-day event — a returned kickoff, a shutout, a record performance. SCA handles all the risk.
Case Study
Hutcheson Ford — Super Bowl XLVIII
Hutcheson Ford of St. James, MO offered customers a full vehicle refund if the Super Bowl XLVIII second-half kickoff was returned for a touchdown. SCA covered the entire risk. The kickoff was indeed returned — triggering a $300,700 payout to Hutcheson Ford customers alone, and making it one of the most celebrated sporting promotions in their market’s history.
HUTCHESON FORD
$300,700 Payout — Super Bowl XLVIII Kickoff Return
Customers who made a vehicle purchase between January 29 and February 1, 2014 were eligible for a full refund if the second-half kickoff was returned for a touchdown. When it happened, SCA paid out — delivering on the promise and generating enormous community goodwill and free media coverage in the St. James, MO market.
$300,700
Payout Covered by SCA
$800K+
Total Paid Across 8 Clients
Digital Promotions
Engage Fans All Season Long
SCA offers a full suite of digital instant-win and prediction games — all responsive and playable on any web-enabled device. Use PrizeKiosk to provide fans with a fun way to instantly win life-changing and sponsor-provided prizes. Collect valuable first-party fan data to build your CRM, enhance engagement, and build loyalty throughout the entire season.
NFL Draft Match
Fans predict first-round draft picks. A correct prediction wins a life-changing prize. SCA runs the full online prediction platform.
Instant Win Games
Spin-to-win, pick'em, trivia, and more. All playable on any device. Customizable to your brand and sponsor needs.
Predict the Score
Season-long or single-game score prediction contests with prize coverage up to $5M. Drive tune-in and digital engagement from Monday to Sunday.
In-Stadium QR Activation
Fans scan QR codes in the stadium to enter, play, and win instantly. Collect data while delivering real-time engagement at the point of passion.
Athlete & Team Incentives
$100M+ in Performance Incentives Administered
Outstanding results deserve a reward. SCA’s incentive program allows you to extend a bonus to an athlete or team whenever specified performance goals are met. SCA has administered over $100 Million in incentive programs for high-profile athletes across the NFL, MLB, PGA, NBA, and more. As your behind-the-scenes partner, we will help you put together a program that suits your player, team, objective, sport, and budget.
Performance Bonuses
Reward players for touchdowns, rushing yards, completion percentages, or any performance milestone. SCA covers the payout risk entirely.
Team Incentives
Tie bonuses to team achievements — division titles, playoff wins, or championship appearances. Create shared goals that build team culture.
Sponsor Activation
Leverage your sports sponsorship to reward optimal performance. Link your brand to game-day greatness with incentives your fans will talk about.
Ticket Sales
Drive Renewals. Fill the Stadium.
Drive early ticket sales with SCA Promotions. We use gamification to incentivize early ticket purchases and reward your most loyal fans. Whether you want to increase renewals or attract new ticket holders, SCA’s Early Bird Ticket Promotions drive the excitement needed to move seats before the season kicks off.
Early Bird Rewards
Reward fans who renew early with instant-win prizes, merchandise packs, or a chance to win season tickets for life.
Season Ticket Loyalty
Build a loyalty program around season tickets — reward attendance streaks, social sharing, and merchandise purchases with escalating prize opportunities.
Earned Media Value
Promotions That Make the News
One of the biggest hidden advantages of running a bold football prize promotion is the earned media you will pick up along the way. A million-dollar halftime throw, a fan winning a new truck because your team returned a kickoff for a touchdown — these moments get picked up by local news, sports blogs, highlight reels, and social media accounts without you paying for the airtime.
That kind of organic coverage generates priceless exposure for your brand, often valued far higher than the actual prize itself. And since SCA’s prize coverage transfers the risk, you can offer those too-good-to-be-true promotions with full confidence.
Local News Coverage
Kickoff return rebates and on-field prize moments consistently generate local TV news segments and digital features worth far more than the prize value.
Social Media Virality
Fan-winning moments are shareable by nature. A single viral clip from your promotion can reach millions of impressions organically within hours.
Broadcast Exposure
SCA's promotions have been featured in the largest championships and nationwide media — and have even been referenced at the White House.
Bill Riley | Account Executive, SCA Promotions
Who We Work With
Football Promotions for Every Stakeholder
Whether you are a team marketing department, a national sponsor, a local retailer riding fan enthusiasm, or a media partner driving tune-in — SCA has a football promotion solution built for your goals and budget.
NFL & College Teams
Add prize-backed fan activations to game day. Increase sponsorship value, drive ticket renewals, and create moments fans talk about all season.
Brands & Sponsors
Stand out from passive logo placements. SCA transforms your sponsorship into an active, fan-driven experience with measurable engagement and ROI.
Retailers
Tie your sales window to the season. Event rebates, kickoff promotions, and championship contests drive foot traffic and generate free media coverage.
Media & Radio
Drive tune-in with season-long score prediction contests and halftime digital games. SCA covers prize risk up to $5M for media-based promotions.
Ready to Run Your Football Promotion?
Every great football promotion starts with a conversation. Tell us your goals and we will design a campaign that delivers — at a fixed, predictable cost with zero financial risk on your end.